Hi! my name is Alyse Gilbert.
A long time ago, when Polly Pockets and Tamagotchis were in their prime, I dreamt I would be a Famous Singer when “I grew up”. However, after years of horrifying home-videos (yes there is evidence), and extroversion-turned-introversion, I realized that my passion truly lies in “creation” rather than performance. I also realized that creativity is today’s superpower, so I pursued a career in Design. Don’t we all dream of becoming a superhero?
My interest for human-centered design drove me back to the Bay Area (I grew up here) after a recent three year stint in Portland— yes it does rain every-single-day and is in fact the land of the best coffee around.
During my time in Portland I worked for CVENT, Moovel, and most recently at a boutique Creative Agency working with an education company called Lightspeed. Prior to my chapter in Portland, I lived in Los Angeles for five years where I was a “wannabee” food critic, the first employee of Tastemade, and (let’s be honest) a struggling 20-something trying to get my feet off the ground.
To me, good design enables people to become a better version of themselves. I am infinitely curious about human interaction and what makes people tick. I believe design MUST be rooted in empathy in order to achieve an end-result that is intentional. I appreciate a challenge and feel so lucky to “problem-solve” for a living.
I nerd-out over:
Americanos, travel, blueberry scones, live tunes, Scandinavian and Italian interior design, records, burrata cheese, any animal but especially Koala Bears, the concept of “hygge”, ceramics, a beautiful font paring, Pinot Noir, “nesting”, open spaces, typography, and above all visual art.
Inspiration and inspirers:
Mauja Waldia, Barak Obama, Frida Kahlo, Cindy Sherman, René Magritte, Alexander Calder, Frank Gehry, Rodney Smith, Frank Lloyd Wright, Richard Avedon, Hans J. Wegner, Patti Smith, Molly Cranna, George Harrison, Henri Matisse, Joan Didion, Aaron Draplin, Loveis Wise, Joan Miró, Zadie Smith, Diane Arbus, Rupi Kaur, Lotta Nieminen, Jean Jullien, Kelli Anderson, Heather Day, Roxanne Gay.
I’m an aspiring minimalist. I enjoy pushing myself to understand what is really important and designing simple solutions.
I’m designing my design process. Just like designing products, I experiment with my design process: get feedback, synthesize the feedback, and iterate quickly.
I see feedback as a gift. Feedback helps me to achieve better design, and to improve as a designer.
I’m interested in designing products that empower people to realize their potential.
Being a designer has taught me to embrace ambiguity and always fight for the “why”. I enjoy breaking a challenge down to its core.
I strive to be endlessly curious and patient in my design process— for me it is about solving the RIGHT problems.
At the end of the Day…
I live and breathe to create, collaborate, and connect. If you do too, I'd love to chat over a cup of coffee.